Crocs EXP is a new energy subcategory line. A fashion forward expression of the Crocs brand. The EXP line of silhouettes feature bold design, reimagined icons and elevated styling.

AUDIENCE
Culture Creator
Fashion Visionary
Demand Space
Chasing Trends

CHALLENGES
Fashion Credibility
Success
Awareness
Community Validation
Presence In The Space

PROJECT SCOPE
Identity & Branding Branding: Carousel
Art Direction: Kyle Ramsey

The Barbour x Crocs collaboration emerges with a bespoke collection designed for pondside practicality. Traverse the outdoors in two beloved Crocs silhouettes, the Classic Clog and Classic Boot, wrapped in the iconic Barbour Classic Tartan print with a curated selection of Jibbitz™ charms. These amphibious styles are water-resistant for romps through puddles and ponds, with sink-in cushioning for comfortable all-day wear. Complete the look with an exclusive Barbour Bedale® jacket, designed with waxed cotton for resilient weather coverage, and personalized with a special pocket to show off your Jibbitz™ charms.

PROJECT SCOPE
Photography: Luke&Nik
Art Direction: Kyle Ramsey
Copywriter: Madelyn Hadel

SATISFY is altering the perception of running through premium products, technologies, and an inspired and active community. Crocs is excited to team up with SATISFY on three partnerships focused on a capable adventure-ready shoes.

PROJECT SCOPE
Photography: Peter Sutherland (Drop 1)
Photography: Pierre David (Drop 2)
Photography: Achille Mauri (Drop 3)
Art Direction: Kyle Ramsey
Copywriter: Carleton Peck
Packaging: Kyle Ramsey

Susan Alexandra is an American designer who never outgrew her imagination. Many of her designs are hand-crafted in her New York City studio, creating playful accessories that are celebrated for their bold colors and whimsical motifs. She toes the line of DIY and childhood nostalgia with the world of high fashion luxury, proving that joyful optimism is always in style.

PROJECT SCOPE
Photography: Carl Ostberg
Art Direction: Kyle Ramsey
Copywriter: Madelyn Hadel
Styling: Carl Ostberg
Retouching: Zack Vitale

The limited-edition collection from BEAMS x Crocs is here in two outerwear-inspired styles. From a studded leather jacket to an iconic souvenir jacket, these unique silhouettes bring effortless edge to any look.

PROJECT SCOPE
Photography: Yuji Watanabe
Art Direction: Kyle Ramsey
Copywriter: Madelyn Hadel
Director: Anthony Yano Hays
DoP: Petter Jensen
Hair: Kunio Kohzaki
Makeup: Yoko Minami

This concept project was initiated by the love of food by the owner of GUTS + GRIT, Joey Nelson. He created three custom brines for slow cooking on his Big Green Egg. From the name Dios Del Sol we created an Argentinian aesthetic through typography, bright colors and patterns based on the ingredients. To allow the ingredients to show through on a paper label we cut it short and brought it to the top of the bottle. As the brine is used a pattern from the back label shows through the bottle.

PROJECT SCOPE
Identity
Branding
Art Direction

Zephyr Foods came to us needing a new brand to roll out a line of ground beef, steaks and sausages. We created a farm fresh feel using bold typography to tell the story and natural papers for a tactile feeling.

PROJECT SCOPE
Identity
Branding
Photography
Art Direction
Packaging
Illustration

This concept uses a circular mark that has “The Path Outfitters” and “Provider of Quality Goods,” a tagline I created to express the standard of what you sell. Inside of the circle is an illustration of the moon, sun, water and earth. These four things represent the types of merchandise you sell as well as the art of nature. The illustration can be used by itself on t-shirts or collateral. 

PROJECT SCOPE
Identity
Branding
Art Direction

Ozark Beer Co. is located in Rogers, Arkansas. They strive to make great beer that speaks to the quality and character of they we are and the region of NW Arkansas. With four labels under their belt, they set out to do an Ozark Lager. We were tasked with doing new concepts that kept in line with their current labels. We explored different aspects of what makes the Ozarks special and would appeal to beer drinkers.  

PROJECT SCOPE
Art Direction
Illustration
 

Pedal It Forward's goal is simple: to increase the number of people on bikes by distributing free or low-cost bicycles to those who can’t afford them. Pedal It Forward was founded in 2014 by a group of local cyclists who love riding, enjoy the beauty of NWA.

PROJECT SCOPE
Identity
Branding

Freight Genius is a Transportation Management System (TMS) that manages loads from their origin to destination. Unlike other products on the market, Freight Genius is less expensive and easier to use thus filling a void in the TMS marketplace. The visual language begins with a logo mark that represents tracking something from A to B. The outer shape is an outline of a three dimensional box. We chose a box to symbolize “freight”. This isometric view creates a symmetrical shape that is pleasing to the eye. The lines start and end at different points but still utilize the center of the shape. The typography chosen is a clean sans serif with letters customized using angles from the logo mark.

PROJECT SCOPE
Identity
Branding

Underground is a team assembled for a singular purpose: to elevate the level of work in the film/video industry. From title sequences to commercials, program-length documentaries and everything in between, our skill sets uniquely align to provide deep insights, modern solutions and compelling ideas for every project we touch. The digital collateral reflects their attitude through textures and visual references from the industry. For the business cards we kept the visuals minimal to create a conversation.  Website

PROJECT SCOPE
Art Direction
Digital Design

One of the CEOs of Matchstick Studio brews beer so he was able to create three new recipes just for this project. The concept of collaborating with a brewery to make a custom beer was carried throughout the label design and the illustrations. We distributed 20 sets of these custom beers in a handmade carrier that also contained pint glasses and a note from our studio.

PROJECT SCOPE
Art Direction
Photography
Videography

I enjoy finding a way to explore my passions and create a personal project from it. My wife and I celebrated the news of our first child by taking a trip to the American Southwest. We tracked statistics from the trip, collected items from National Parks and took photos of everything. When we came home I had a treasure trove of content to work with and created a book for us to keep forever.

PROJECT SCOPE
Photography
Design
Copywriting
Binding

The Idle Class showcases the best undiscovered talent in poetry, prose, cinema, sound, art and design in Arkansas. Each issue is designed by a different art director or design firm, this time by Guts + Grit. For the winter 2018 issue makers from throughout the state were chosen to represent their perspective fields. For each section a maker stamp was created to help carry the concept through the whole magazine. Simple typography and layouts were used to let the content be the important piece.

PROJECT SCOPE
Art Direction
Branding

Oklahoma Tourism is a state agency that helps bring visitors to our state through various means of communication. Each year they produce a state park guide that details every activity and park in our state. And a dining guide that highlights new and popular restaurants throughout Oklahoma. Unlike most states, we push ourselves to create something new and exciting that stands out amongst guides produced by other states.  

PROJECT SCOPE
Art Direction
Illustration

A great logo is fundamental to a great brand identity. The ability for a logo to thrive in any application is a principal requirement of every well-considered logo. Although most of the marks have full color variations, they are represented on this page in their simplest form.